It's Not Just Play

Our research-based products fuel the skills and milestones that lead to capable, confident kids

Hero

The Membership That Grows with Your Child

A comprehensive hands-on and digital learning experience for kids 2 to 10

AGES 2-10
Begin Membership kits
HOMER, Learn With Sesame Street, and codeSpark learning apps
Various books included

Begin Membership

From $170

Personalized to meet kids exactly where they are at every age, interest, and stage

Core SkillsCore Skills
CreativityCreativity
Critical ThinkingCritical Thinking
CuriosityCuriosity
CharacterCharacter

Our Play-Based Learning Products

Hands-on and digital learning designed by experts to build the skills that matter most (while having fun!)

AGES 2-5

$129 one-time purchase

Social-emotional learning program featuring Elmo and friends

CharacterCharacter
AGES 2-8

From $6.67/mo

Early academics program proven to boost early reading skills by 74%

Core SkillsCore Skills
AGES 3-10

From $17.95/mo

Monthly activity kits that shape new interests and inspire exploration

CuriosityCuriosity
AGES 5-10

From $7.50/mo

Coding app that boosts logical thinking and problem-solving skills

Critical ThinkingCritical Thinking

Powered by The Begin Approach

Helping kids of all ages develop:

core skils icon
Core Skills
creativity icon
Creativity
critical thinking icon
Critical Thinking
curiosity icon
Curiosity
character icon
Character

Press and Awards

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Common Sense Media
Moms Choice Awards Honoring Excellence Badge
Smart Media Award Winner Badge
Parents Pick Award Best Educational Products Badge
National Parenting Center Seal of Approval