The Membership for Capable, Confident Kids
Start your child's learning journey with the perfect combination of hands-on and digital play personalized to their age & stage
TAKE THE QUIZAs Featured In:
Unleash Your Child's Brilliance
Fuels the 5 C’s - Curiosity, Character, Creativity, Critical Thinking, and Core Skills
Backed by research, created by experts, and powered by play
What Sets Us Apart
14+ Years of Impact
Our products have helped millions of kids learn about the world and develop early reading, coding, and social-emotional skills.
From ABC’s and 123’s to the 5 C’s
The Begin Approach defines a new standard of success on kids’ and families’ own terms.
Play-Based Learning That Counts
It’s all about building the skills that matter most for a happy, well-rounded life.